Monitor Layer 1 Monitor Layer 2
Monitor Image Layer 1 Monitor Image Layer 2
Fridge Layer 1 Fridge Layer 2
Monitor Final Layer 1 Monitor Final Layer 2
Magazine Layer 1 Magazine Layer 2

DesignAnthropology

Cold War Industrial Design & Development

Research Project

Over the last decade, contemporary global corporations and humanitarian non-profits alike have embraced a mode of practice termed design anthropology. An amalgamation of ethnographic and behavioural research combined with design strategy, this user-based method has taken up a central role in neo-liberal economies, bringing together disparate stakeholders under the auspices of social innovation and entrepreneurship. Yet as these strategists keenly expand their enterprises deep into the indigenous communities of so-called developing economies, the question of asymmetric power relations and cultural ownership arises. Despite its seemingly progressive, user-centred approach, as a potent amalgamation of social science, design and data strategy, design anthropology is emerging as an unaccountable force behind global economic, social and political policy-making. This project is the first to critically assess this phenomenon, by exploring aspects of its origins in the controversial Cold War development policies applied to post-war decolonising nations, and the implications of its application in present-day contexts. Led and conceived by Professor Alison J. Clarke, it brings together critical contemporary and historical analysis in the context of original archival research and material culture studies.

Team

Alison J. Clarke, Principal Investigator

Univ. Prof. Dr. Alison J. Clarke is Principal Investigator of the FWF Project Design Anthropology: Cold War Industrial Design and Development, Chair of Design History and Theory and Director of the Papanek Foundation, University of Applied Arts Vienna. As an academic working across social anthropology (PhD, University College London) and design history (MA Distinction, Royal College of Art, UK), her research critically explores the contemporary and historical intersections of design, material culture and anthropology. Clarke’s research has been supported by grants from international bodies including: the Graham Foundation, Smithsonian Institution, Botstiber Institution, Austrian Science Fund and the Arts and Humanities Research Council. Previously Principal Investigator for the FWF project Victor J. Papanek: Émigré Networks and the Founding of Social Design, she publishes, lectures, curates and broadcasts internationally in the areas of design history and anthropology and is a fellow of the Royal Historical Society and the Royal Anthropological Institute.

As Principal Investigator, Clarke focuses on how industrial design stood at the forefront of the negotiation and materialization of transnational legacies of decolonisation and modernisation; and design's crucial agency as the principal driver of development policy in the twentieth century. Her research examines ways in which, from the mid-1950s through to the late 1970s, social science uniquely cojoined with design, transforming design from a practice dominated by industrial rationalism to one with an overt social and political agenda applied to decolonising nations of the Global South. Based on extensive original archival research, it questions how we might understand the legacies of technological schemes enacted under the rubric of humanitarianism and development.

Heng Zhi, Post-Doctoral Researcher

Dr. Heng Zhi is a Senior Lecturer in the Department of Design History and Theory, University for Applied Arts Vienna and a FWF Post-Doc Researcher on the research project Design Anthropology: Industrial Design and Development. She has previously served as a Curator of the Collection at Vitra Design Museum, Weil am Rhein, an Assistant Professor in the Manual and Material Culture Programme, New Design University, St. Pölten, and a lecturer in the Design and Context Programme at the Academy of Fine Arts, Vienna.

Having conducted extensive field research on China's design policy and the culture of copy in her doctoral research, Heng's current research focus lies in the evolving role design plays in underpinning development policies in the Global South, focusing on the cooperation and power relations between China and Africa in the field of design and digital innovation. Her research contribution to the project focuses on the modes of creative design with which China asserts its soft power in the Global South, and how these approaches are negotiated in the African local context. It considers both state-sanctioned projects following a Western modernist approach, and collaborations inspired by the Shenzhen open-innovation model. By investigating South-South perspectives of design innovation such as the "designed in Africa, made in China" approach, this project offers insights into the networks, mechanisms, and politics of design beyond the Western-dominated narrative.

Anna N. Nagele, Post-Doctoral Researcher

Dr. Anna N. Nagele is Senior Scientist in the department of Design History and Theory, University of applied Arts Vienna and Post-doctoral Researcher on the FWF research project Design Anthropology: Cold War Industrial Design and Development. After studying International Business Administration and Innovation Management and working as a design consultant, she obtained her PhD in Media and Arts Technology at the School of Electronic Engineering and Computer Science, Queen Mary University of London. She is an Associate Lecturer in Design Management at London College of Communication, UAL.

Her post-doctoral research focuses on the limitations of western, human-centred design paradigms in digital innovation as it is largely based on design anthropological research. She investigates how these industrial and governmental design anthropological practices risk perpetuating existing societal inequalities by looking at them through feminist, decolonial lenses. Asking how knowledge is produced and perpetuated, by examining the power imbalances implicit to dominant socio-technical imaginaries and future visions, Nagele considers marginalised positions and local knowledge to understand how anthropology and design could be mobilised collaboratively towards shaping more inclusive digital worlds. Her research contributes to a more responsible design of emerging technologies by reimagining digital futures through the ontological turn in design and anthropology; ultimately creating space for more just, situated, and pluralised ways of inhabiting the world.

International Advisory Board

Prof. Er Alpay, Özyegin University, Istanbul, Turkey
Dr. Adam Drazin, University College London, United Kingdom
Prof. Tanishka Kachru, National Institute of Design, Ahmedabad, India
Prof. Claudia Mareis, Humboldt University, Berlin, Germany

Events

Symposium

On the Seam: Anthropology, Design, and Situated Practices

On the Seam Poster

A symposium navigating frictions, collaborations, and politics shaping present struggles and future possibilities.

May 8–9 2025

Online, open to all & free

Register now

If design imagines, anthropology questions. But can anthropology also imagine otherwise?

This symposium sits with these tensions. What happens when anthropology and design meet—not in harmony, but in friction? How do their practices, methodologies, and ways of knowing collide, entangle, and transform? Can the meeting of anthropology and design become a site of worldmaking—not in the service of dominant social orders, but in response to the struggles of those who refuse them and are impacted by their injustices?

Over two days of lectures, roundtable discussions, and conversational formats, On the Seam explores how anthropology and design intersect—whether in education, technology development, or engaged practices within and beyond academia. Through feminist and decolonial lenses, and practices emerging from within them, [lecturer names] consider how knowledge is produced, how power is held, and how certain ways of knowing, being, and making are rendered invisible. We ask whether anthropology and design can be mobilised collaboratively—not to reproduce hegemonic structures, but to create space for more just, situated, and plural ways of inhabiting the world.

See full programme

Lecture Series

Design Anthropology in Practice

Our lecture series explores the implications of design in relation to the legacies, futures and controversies of development paradigms. It brings together international speakers and voices in the field of design, curation, design writing, design history, social science and practice exploring design in contemporary theoretical context and practice.

Motif Pluriverse: design anthropological practices in contemporary craft industries

Emma C. Wingfield | 14 May 2025, 14.00 | Online event

top view of weaver inspecting work

Dr. Emma C. Wingfield lectures in Art History and Visual Cultures at Texas A&M University in the College of Performance, Visualization, and Fine Arts. She has PhD in Visual Cultures from Goldsmiths, University of London and is the co-founder of Five | Six Textiles a nonprofit textile design collaboration with Master Weavers in Northern Côte d'Ivoire. Her research draws on collaborative fieldwork, ethnographic practices, archival, and material cultures research that engage with the pluriversal relationships embedded within contemporary art, craft, and design. This talk will examine how collaborative design enterprises can shape interdisciplinary research practices, particularly through writing, drawing, and digital humanities pedagogies. It will explore how these practices contribute to understanding embodied creativity.

A Design Anthropology of What? Designing and Anthropologies Beyond Academic Experimentation

Mahmoud Keshavarz | 7 May 2025, 14.00 | Online event

top view of weaver inspecting work

Drawing on his current book project, Border Situations: Essays on Designing, Anthropologies and Politics in a Confined World, Keshavarz takes a critical look at the current state of design anthropology and ask: what is design anthropology good for, if not to rattle the foundation of the inherently violent and exploitative nature of designing caused by the anthropological project of modernity? Mahmoud Keshavarz is Associate Professor of Cultural Anthropology at Uppsala University, Sweden. Keshavarz is author of The Design Politics of the Passport: Materiality, Immobility, and Dissent (2019), co-editor of Seeing Like a Smuggler: Borders from Below (2022), and was co-editor-in-chief of the journal Design and Culture between 2019 and 2023.

Exploring Design Anthropology: Copper(smiths) in India

Prasad Boradkar | 30 April 2025, 14.00 | Online event

top view of weaver inspecting work

This talk will offer a design and anthropological analysis of a material in the context of a community of coppersmiths (known in the local language Marathi as tambats) located in the heart of the city of Pune in Western India. As the tambats shape this malleable material into a variety of objects, copper has in turn, shaped the community into what it is today. The presentation will include theoretical perspectives and examples of designed objects. Prasad Boradkar is dean of the University of Minnesota's College of Design. He is a designer and an anthropologist with experience leading design and research teams in both academia and industry, including his most recent role as UX research and sustainability lead at Google.

Cultural Glue: A Design Anthropology Approach to Global and Local Innovation

Joanna Brassett | 2 April 2025, 14.00 | Online event

top view of weaver inspecting work

Joanna Brassett is a pioneering design anthropologist and the Founder and CEO of Studio intO, a global research agency combining cultural insights with strategic design. She has worked with clients like Google, Amazon, and Pinterest in ethical AI and inclusive innovation and has been Lecturer at Central St Martins College of Art and Design in London and a Visiting Professor at the University of Applied Sciences in Anhalt. In her talk, Joanna will share how design anthropology bridges cultural insights with global strategies. Using real-world examples, she will explore the dynamic interplay of globalisation and localisation, demonstrating how a cultural approach unlocks transformative innovation in design, research, and business strategy.

Lecture

Architectural Damage & Creative Engineering – Interventions & Legacies of Cold War Design for Development

Alison J. Clarke

17 April 2025

MIT Architecture

Alison J. Clarke

When in the late 1960s, a radical pan-Scandinavian design movement initiated a full-blown attack on the 'architectural damage' wrought by Modernist welfare architects, their localized grassroot-activism appeared far removed from formal machinations of Cold War geopolitics. Yet, the radical environmental design discourse they helped promulgate, was inextricably linked to earlier US-government sponsored transdisciplinary experiments in design, media and anthropology that had sprung up in engineering and design institutes across the US. Based on original archival research, this talk explores the emergence of transdisciplinary and user-based design practice, its origins and legacies in contemporary contexts.

Contact

Design Theory and History
University of Applied Arts Vienna
Oskar Kokoschka-Platz 2
1010 Vienna, Austria

designtheory[at]uni-ak.ac.at
@designanthropology.bsky.social
@atdesigntheory